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Webinar: Targeting to the Tier – Tailored Student Housing Marketing Strategies

April 3 @ 2:00 pm - 3:00 pm

Webinar: Targeting to the Tier, Apr. 3rd at 2 pm

Learn how to take your student housing marketing strategy to the next level with cutting-edge targeting strategies.

Join us on April 3rd, 2:00 PM ET, for the exclusive webinar, “Targeting to the Tier: Tailored Student Housing Marketing Strategies,” hosted by Student Housing Business, and discover the secrets to navigating the changing landscape of housing near Tier I and Tier II universities.

Our expert panel will share invaluable insights on the following topics:

  • Battle of Supply & Demand: Dive into the challenges of increasing housing competition near different universities. For operators near Tier II universities facing tougher competition and softened demand, our experts will reveal the best marketing mix and expose the power of social ad platforms to stay ahead in the game.
  • Location-Based Targeting: Discover the secrets of adapting your location-targeting strategy based on the unique dynamics of Tier I and II schools.
  • Maximizing Your Marketing Budget: Explore innovative approaches to budget allocation, including adjusting your marketing mix based on seasonality to reach parents and students searching at different times of the year.
  • Lead Generation Strategies: Uncover our experts’ top recommendations for converting anonymous website traffic into leads to fill your pipeline ahead of schedule.

Panelists include Rylan Ayers, Senior Director of Marketing, The Martin Group; Jennifer Redmond, Account Manager, Conversion Logix; and moderator Kat Callender, Student Housing Marketing Expert, Conversion Logix.

Don’t miss this opportunity to uplevel your marketing strategy. Join us for actionable strategies to elevate your brand, outsmart the competition, and ensure your properties stand out in a crowded market.


The webinar is sponsored by Conversion Logix, which provides digital marketing solutions and cutting-edge AI lead-generation software for multifamily and student housing industry leaders. Conversion Logix enables multifamily operators to attract residents and stand out in competitive markets. For more information, visit https://conversionlogix.com.

This event is hosted by Student Housing Business magazine and produced by the company’s InterFace Conference Group. For more information, contact Richard Kelley at 404-832-8262 x 136.

For a full list of InterFace Conference Group webinars, click here.

France Media Inc. is publisher of Student Housing Business, Seniors Housing Business, Southeast Real Estate Business, Texas Real Estate Business, Northeast Real Estate Business, Western Real Estate Business, Heartland Real Estate Business, Southeast Multifamily & Affordable Housing Business, Texas Multifamily & Affordable Housing Business, Western Multifamily & Affordable Housing Business, Midwest Multifamily & Affordable Housing Business, and Northeast Multifamily & Affordable Housing Business, Shopping Center Business, California Centers, and Retail & Restaurant Facility Business.

For more information about all of the commercial real estate magazines, websites, and newsletters published by France Media Inc., click here.

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