Webinar: What to Cut, What to Keep — Allocating Student Housing Marketing Budgets for 2027

The difference between a wasted ad budget and a fully leased property comes down to one thing: making the right moves at the right time. Guesswork isn’t an option when every dollar needs to drive results.

Join us for the webinar on Thursday, May 14, at 2:00 PM Eastern, “What to Cut, What to Keep: Allocating Student Housing Marketing Budgets for 2027,” where panelists will break down the advertising strategies that actually move the needle, from creative optimizations that boost engagement to smarter budget shifts that prioritize lead quality over volume.

Industry experts Jordan Piccolo of Conversion Logix, Cristina Pfeffer of The Scion Group, and moderator Kat Callender of Conversion Logix will share how to optimize your 2027 marketing mix and ensure your leasing pipeline is filled with high-intent, conversion-ready leads.

What You’ll Learn:

• The Reality of the Current Market: Why student housing requires a unique multi-touch strategy compared to traditional multifamily.
• What to Cut: Find out which strategies could be draining your budget and converting less efficiently.
• What to Keep: Determine which advertising strategies provide the best return on ad spend right now.
• Strategic Budgeting: A step-by-step approach to auditing and reallocating your spend to align with 2027 student behavior trends.

This webinar is sponsored by Conversion Logix, a marketing and technology company dedicated to generating leads, appointments and sales for multifamily housing operators. Learn more at conversionlogix.com.

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