LeaseCon/TurnCon 2026

Student Housing Business and the InterFace Conference Group are pleased to announce the 8th annual LeaseCon/TurnCon conference will be held December 7-8 in Dallas at the Westin Galleria Dallas (note new city/venue).

This event will once again bring together everyone involved in the leasing, marketing and turn process, from property-level leasing reps and managers to corporate execs, as well as the many consultants, service providers and vendors allied to the space. The agenda will include a combination of roundtables, small interactive discussions, panel sessions and networking.

The conference will open with ValuePlus roundtables, a special presentation, regional leasing round tables and an opening networking reception on the late afternoon of Monday, December 7th. There will be eight panel discussions as well as a group of interactive discussions on Tuesday, December 8th.

Topics for discussion include where rental rates and occupancy will go for the 2027-2028 academic year; what strategies owners and operators are employing in terms of renewals; an update on where the current trendline is in regards to centralized leasing and management; international students—are they back? will they come back? how AI is impacting leasing and marketing; what social media platforms are currently in vogue; what different strategies and tactics are best when it comes to marketing to today’s prospective residents; brands and branding; the latest on what is happening with industry data; turn innovations; reputation management; the impact of furniture and interior design on leasing and marketing, and new technologies impacting leasing and marketing. 

“So much has changed on the leasing and marketing front in student housing,” said Richard Kelley, publisher of Student Housing Business. “It was hand-to-hand combat up until August for the 2026-2027 leasing season and it’s anyone’s guess as to what is coming for 2027-2028, which is why it is so important to attend this event and hear from industry leaders as to what they expect and what strategies they are going to employ.”

For information on sponsorship, exhibiting and speaking opportunities, please contact Richard Kelley at 914-309-6954 or Tim Tolton at 404-832-8262 x 125.

Topics to Be Discussed:

LeaseCon

• What is the leasing and rental rate outlook for the 2027-2028 academic year?
• What’s the best strategy for getting renewals from existing residents for the next leasing cycle?
• Strategies to manage the “Leasing Clock” —what is the right approach for this upcoming year?
• How much is centralized leasing and management impacting the student housing space?
• How are “Mega-Projects” and new deliveries overall impacting leasing in certain markets?
• How will AI continue to impact leasing, marketing and turn in the coming years?
• Where are leasing teams in terms of in-person tours vs. virtual?
• Reputation Management—is it becoming more important than ever?           
• The continued evolution of SEO
• How big of a threat is the shadow market and conventional MF properties?
• Wither the international student market–and what to expect for 2027-2028 academic year
• What social media platforms are In or Out?
• How do furniture and interior design impact leasing and resident retention?

TurnCon

• Best practices for turn planning and budgeting
• New “turn tech” that impacts the expense line & improves NOI
• Effective strategies for sourcing vendors
• Is turn best managed centrally?
• FF&E — repair or replace?

Who is Planning on Attending

• Corporate Marketing & Leasing Executives at Ownership and Management Companies
• Corporate Management & Operations Executives Responsible for Various Aspects of Turn
• Property Level Marketing, Leasing & Operations Professionals
• Marketing, Leasing & Turn Consultants
• Vendors & Service Providers to Owners/Operators’ Leasing & Marketing Teams
• Vendors & Service Providers to Owners/Operators’ Turn Teams

For speaking, sponsorship and exhibiting information please contact: Richard Kelley (914-309-6954) or Eric Goldberg (678-467-2096).

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