Webinar: Senior Living Margins — How to Maintain Rate & Keep the Resident Experience Elevated

While seniors housing occupancy numbers are healthy and near pre-pandemic levels, operator margins have been eroding for the last five-plus years due to rising insurance premiums and increased labor and food costs.

Gone are the days of 35 percent-plus operator margins. In today’s environment, successful operators must carefully evaluate rent increases and operational efficiencies to sustain mid-to-high 20 percent margins — while continuing to deliver a high-quality resident experience. 

On March 11 at 2:00 PM Eastern, Seniors Housing Business magazine will host a webinar titled, “Senior Living Margins: How to Maintain Rate and Keep the Resident Experience Elevated” featuring a panel of operators who will share practical strategies for balancing financial performance with resident satisfaction.

To be discussed: 

• Rebuilding trust, increasing rates, and improving margins in acquired communities
• How to maintain resident satisfaction as resident and family expectations evolve 
• Identifying the best opportunities to drive margin through rate growth —and understanding when increases aren’t feasible 
• How the new consumer journey affects occupancy and pricing — and how strategic marketing builds credibility and trust 
• Will the rising demographic tide lift all operators? What separates top performers from those still struggling? 

Confirmed Panelists:

• Amy Silva-Magalhaes, COO, The Bristal
• Brandi Healey, Director, Asset Management, Harrison Street
• Jamison Gosselin, VP Marketing & Communications, Watermark Retirement Communities
• Justin Stein, Assistant Chief Operating Officer, Cogir Senior Living
• Jennifer Dixon, CEO, JD Solutions Group, *moderator

This complimentary webinar is sponsored by JD Solutions Group, a leading senior living sales, marketing and turnaround consulting firm that empowers investors, owners, and operators of senior living communities across the United States and Canada.

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