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SUMMARY:Webinar: What to Cut\, What to Keep — Allocating Student Housing Marketing Budgets for 2027
DESCRIPTION:The difference between a wasted ad budget and a fully leased property comes down to one thing: making the right moves at the right time. Guesswork isn’t an option when every dollar needs to drive results. \n\n\n\nJoin us for the webinar on Thursday\, May 14\, at 2:00 PM Eastern\, “What to Cut\, What to Keep: Allocating Student Housing Marketing Budgets for 2027\,” where panelists will break down the advertising strategies that actually move the needle\, from creative optimizations that boost engagement to smarter budget shifts that prioritize lead quality over volume. \n\n\n\nIndustry experts Jordan Piccolo of Conversion Logix\, Cristina Pfeffer of The Scion Group\, and moderator Kat Callender of Conversion Logix will share how to optimize your 2027 marketing mix and ensure your leasing pipeline is filled with high-intent\, conversion-ready leads. \n\n\n\nWhat You’ll Learn: \n\n\n\n\nThe Reality of the Current Market: Why student housing requires a unique multi-touch strategy compared to traditional multifamily.\n\n\n\nWhat to Cut: Find out which strategies could be draining your budget and converting less efficiently.\n\n\n\nWhat to Keep: Determine which advertising strategies provide the best return on ad spend right now.\n\n\n\nStrategic Budgeting: A step-by-step approach to auditing and reallocating your spend to align with 2027 student behavior trends.\n\n\n\n\n\nRegister\n\n\n\n\n\n\n\n\nThis webinar is sponsored by Conversion Logix\, a marketing and technology company dedicated to generating leads\, appointments and sales for multifamily housing operators. Learn more at conversionlogix.com. \n\n\n\n\n\n\n\n\nOur Magazine Partners\n\n\n\n\n\n\n\n\n\n\nFrance Media Inc. is publisher of Seniors Housing Business\, Student Housing Business\, Southeast Real Estate Business\, Texas Real Estate Business\, Northeast Real Estate Business\, Western Real Estate Business\, Heartland Real Estate Business\, Multifamily & Affordable Housing Business\, Shopping Center Business\, California Centers\, and Retail & Restaurant Facility Business. \n\n\n\nFor more information about all of the commercial real estate magazines\, websites\, and newsletters published by France Media Inc.\, click here.
URL:https://interfaceconferencegroup.com/event/webinar-what-to-cut-what-to-keep-allocating-student-housing-marketing-budgets-for-2027/
LOCATION:Online Webinar (InterFace Conference Group)\, 3535 Piedmont Rd.\, Bldg. 14\, Ste. 950\, Atlanta\, GA\, 30305\, United States
CATEGORIES:Calendar,On Demand,Webinar
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