Generally speaking, owners and operators in the active adult/55+ space are able to convert resident leads at a lower cost per acquisition than the rest of the seniors housing continuum—Independent Living, Assisted Living, Memory Care and Life Plan or CCRC communities.
Some of this has to do with the fact rents and amenities provided in the active adult segment are lower in 55+ than the rest of senior living, but other factors are at play. Is there an opportunity for seniors housing marketers to take notes from the active adult census playbook?
Learn more about this timely topic in a live Seniors Housing Business webinar broadcast scheduled for Wednesday, October 6, 2-3 pm EDT.
Join us Wednesday, October 6 for this wide ranging discussion.
France Media’s Seniors Housing Business magazine is hosting the panel discussion.
This event is hosted by Seniors Housing Business magazine and produced by the company’s InterFace Conference Group. For more information, contact Eric Goldberg at 404-832-8262 x 137
For a full list of InterFace Conference Group webinars, click here.
France Media Inc. is publisher of Seniors Housing Business, Student Housing Business, Southeast Real Estate Business, Texas Real Estate Business, Northeast Real Estate Business, Western Real Estate Business, Heartland Real Estate Business, Southeast Multifamily & Affordable Housing Business, Texas Multifamily & Affordable Housing Business, Western Multifamily & Affordable Housing Business, Shopping Center Business, California Centers, and Retail & Restaurant Facility Business.
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