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Webinar: Seniors Housing & CRM — Can You Predict the Future?

April 19 @ 2:00 pm - 3:00 pm

WelcomeHome Seniors Housing Webinar

In the seniors housing sector, independent living saw the greatest gains in occupancy in 2022, a six percent increase over 2021. Assisted living and memory care occupancy remained stable but achieved higher tour-to-move-in conversion rates, according to WelcomeHome Software.

What drives the higher conversion and occupancy rates? In an upcoming webinar — “Seniors Housing & CRM: Can You Predict the Future?” — a panel of seniors housing operators will discuss how data analysis of lead sources and sales activities provides insight on how to move occupancy in the right direction.

This complimentary webinar will take place Wednesday, April 19, from 2:00-3:00 pm EDT. Seniors Housing Business is hosting the discussion.

Panelists include Kelley Skarp, SVP of Sales and Marketing, Arbor Company; Stephen Eatman, VP of Sales & Marketing, Sunshine Retirement; Jodi Guffee, COO & Owner, Radiant Senior Living; Maggie Seybold, VP of Customer Insight, WelcomeHome Software; and moderator Emily Alexander, VP of Customer Success, WelcomeHome Software.

During the webinar, WelcomeHome Software will also share insights from its 2022 year-in-review report, which aggregates data from the 1,000-plus communities it serves. Takeaways from the report include:

  • In 2022, the largest occupancy gains (on a percentage basis) took place in communities located in the Northeast and West.
  • Industry averages for independent living, assisted living and memory care in 2022 included a 150-day sales cycle for move-ins, start to finish, and a 675-day length of stay for the average resident.
  • More than 75 percent of new leads and 46 percent of all move-ins came from aggregators and online sources.
  • Communities whose staff performed 30 percent more CRM keystroke activity than their peers — resulting in five more minutes of work a day — had an average 1.5 percent-plus month-over-month occupancy gain.


This webinar is sponsored by WelcomeHome Software, which provides leading technology for sales & marketing professionals in the senior living space. For more information, visit https://www.welcomehomesoftware.com.

This event is hosted by Seniors Housing Business magazine and produced by the company’s InterFace Conference Group. For more information, contact Eric Goldberg at 404-832-8262 x 137.

For a full list of InterFace Conference Group webinars, click here.

France Media Inc. is publisher of Student Housing Business, Seniors Housing Business, Southeast Real Estate Business, Texas Real Estate Business, Northeast Real Estate Business, Western Real Estate Business, Heartland Real Estate Business, Southeast Multifamily & Affordable Housing Business, Texas Multifamily & Affordable Housing Business, Western Multifamily & Affordable Housing Business, Midwest Multifamily & Affordable Housing Business, and Northeast Multifamily & Affordable Housing Business, Shopping Center Business, California Centers, and Retail & Restaurant Facility Business.

For more information about all of the commercial real estate magazines, websites, and newsletters published by France Media Inc., click here.

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