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Webinar: How to Market Seniors Housing Properties Despite Coronavirus

March 31 @ 2:00 pm - 3:00 pm

seniors housing marketing despite coronavirus

Coronavirus concerns are creating operational challenges across all sectors of multifamily properties, especially seniors housing. While seniors housing operators have protocols in place for keeping residents safe, the current mass quarantine environment is limiting the typical interaction with potential residents and their families.

During this unprecedented time, marketing and sales professionals must continue to connect and engage with prospects, both existing and new. In this webinar, panelists discuss what alternate lead generation options that help you work toward 2020 sales and marketing goals. Hear what strategies industry peers are incorporating to manage through this time of uncertainty.

Topics addressed:

  • Engaging with prospects in the absence of tours and events
  • What seniors housing prospects need to hear from you during the coronavirus pandemic
  • Maintaining and increasing your brand awareness
  • Alternative lead gen strategies
  • Best calls to action that are not tour- or event-focused

Listen to this webinar to learn more about how to market seniors housing properties through the uncertainty of the coronavirus crisis.

Replay on demand

This event is sponsored by Leading Response and hosted by France Media’s Seniors Housing Business magazine. For more information, contact Eric Goldberg at 404-832-8262.

For a full list of InterFace Conference Group webinars, click here.

Seniors Housing Business is published by France Media Inc., parent company of InterFace Conference Group. For more information about all of the commercial real estate magazines, websites and newsletters published by France Media Inc., click here.

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