Webinar: Common Student Housing Marketing Mistakes — and How to Fix Them

Are your marketing efforts resonating with Gen Z renters? Are you spending your ad budget wisely — or missing key opportunities to drive lease conversions?

On Thursday, April 3, at 2:00 p.m. Eastern, Student Housing Business will host an insightful webinar where panelists reveal the most common mistakes student housing marketers make and how to avoid them.

From understanding what impacts online search behavior to navigating on-campus living requirements, we’ll explore actionable strategies to ensure your campaigns drive results. Whether you’re preparing for the next leasing season or looking to refine your current strategies, the webinar, “Common Student Housing Marketing Mistakes — and How to Fix Them” will equip you with the insights you need to outpace your competition and attract students to your property.

What You’ll Learn:

• What Gen Z expects from their student housing search experience.
• Targeting strategies to help you stretch your ad budget and generate higher-quality leads.
• Frequently missed marketing opportunities and how to leverage them to hit full occupancy before move-in day.

Panelists:

• Kat Callender, Student Housing Marketing Expert, Conversion Logix (Moderator)
• Alaina Jackson, Director of Sales and Marketing, PeakMade Real Estate
• Cristina Pfeffer, Director of Marketing, The Scion Group
• John Barr, Director of Leasing and Innovation, The Dinerstein Companies

DETAILS/REGISTER

This webinar is sponsored by Conversion Logix, which empowers multifamily marketers with strategic ad management, AI-powered insights, and lead generation software to convert more leads, reduce wasted ad spend, and increase leases with advanced attribution visibility. Learn more at conversionlogix.com.

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This event is hosted by Student Housing Business magazine and produced by the company’s InterFace Conference Group. For more information, Richard Kelley at 404-832-8262 x 136.

For a full list of InterFace Conference Group webinars, click here.

France Media Inc. is publisher of Student Housing Business, Seniors Housing Business, Southeast Real Estate Business, Texas Real Estate Business, Northeast Real Estate Business, Western Real Estate Business, Heartland Real Estate Business, Southeast Multifamily & Affordable Housing Business, Texas Multifamily & Affordable Housing Business, Western Multifamily & Affordable Housing Business, Midwest Multifamily & Affordable Housing Business, and Northeast Multifamily & Affordable Housing Business, Shopping Center Business, California Centers, and Retail & Restaurant Facility Business.

For more information about all of the commercial real estate magazines, websites, and newsletters published by France Media Inc., click here.