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A Marketer, an Operator, and a Senior Walk into a Webinar: Digital Marketing Strategies to Attract Seniors Housing Residents

August 24, 2022 @ 2:00 pm - 3:00 pm

Webinar: "A Marketer, an Operator, and a Senior Walk into a Webinar: Digital Marketing Strategies to Attract Seniors Housing Residents."

You’ve heard this before: “I’m not old enough to go into senior living.” Or, “I’ll go into senior living when I can’t….” Operators and marketers face a unique challenge of convincing seniors they don’t have to give up their quality of life to live in a seniors community.

At 2:00 pm Eastern on August 24, Seniors Housing Business will host a webinar featuring a panel of sales and marketing experts sharing strategies that engage and motivate reluctant seniors.

What you’ll learn:

  • How seniors view the move to senior living and why they put it off.
  • Digital marketing strategies that promote community living as a positive solution.
  • Where to invest your marketing budget for different types of buyers through the purchase journey.
  • How operators can leverage attribution and insights to make smarter marketing decisions.

Speakers include Jeff Gronemeyer, VP, New Business Development, Conversion Logix; Christy Van Der Westhuizen, VP of Sales & Marketing, MBK Senior Living; and Julie Podewitz, Founder & CEO, Grow Your Occupancy.


Webinar sponsor Conversion Logix is a marketing and technology company dedicated to generating leads, appointments, and sales for seniors housing and multifamily housing operators.

For more information visit, conversionlogix.com.

This event is hosted by Seniors Housing Business magazine and produced by the company’s InterFace Conference Group. For more information, contact Rich Kelley at 914-309-6954

For a full list of InterFace Conference Group webinars, click here.

France Media Inc. is publisher of Student Housing Business, Seniors Housing Business, Southeast Real Estate Business, Texas Real Estate Business, Northeast Real Estate Business, Western Real Estate Business, Heartland Real Estate Business, Southeast Multifamily & Affordable Housing Business, Texas Multifamily & Affordable Housing Business, Western Multifamily & Affordable Housing Business, Midwest Multifamily & Affordable Housing Business, and Northeast Multifamily & Affordable Housing Business, Shopping Center Business, California Centers, and Retail & Restaurant Facility Business.

For more information about all of the commercial real estate magazines, websites, and newsletters published by France Media Inc., click here.

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